STRATA

STRATA had the experience, service depth, and customer-first philosophy to stand apart, but the brand needed to better reflect that difference. The business had built its reputation in strata management by challenging category norms, prioritising open communication, and positioning itself around people, purpose, and proactive service. Its own language speaks to being “about you”, with a clear emphasis on transparency, customer relationships, and a more progressive management style. 

Our role was to reposition StrataPlan as STRATA and create a sharper, more contemporary identity and brand image that aligned with the business it had become. The result was a more confident market presence designed to move the brand beyond category convention and better express its values, personality, and point of difference in a crowded strata landscape.

Project Scope: Brand positioning, brand identity & brand image