Pelligra

Three generations of building, six decades of construction expertise, and a portfolio that had quietly grown to include some of the most significant industrial land holdings in Australia—Pelligra already had everything a brand needs except the language to carry it. We decoded the founding conviction—that the best developments are built not for the moment, but for the communities and generations that follow—and made it the group’s defining line: Built for Generations. From that anchor, we built a complete brand architecture: corporate identity, positioning and communications for the parent group, and individual project brands for each major asset. Assembly Broadmeadows—60 hectares of former Ford manufacturing history, repositioned as a future-facing technology and industry hub. Fortek Geelong—Ford’s original Australian home since 1925, reborn as a precision industrial precinct. ArkIndustrial—the group’s dedicated commercial construction brand, given its own identity and market voice. Internal and external communications, marketing materials, digital and web—every touchpoint synchronised across a group that now operates at genuine national scale.

Project Scope: Corporate positioning, brand architecture, project branding, communications & digital