Young Group

One of the most ambitious property groups entering the Australian market already had a decade of international development credentials and a pipeline spanning luxury townhouses, high-end apartments, mixed-use precincts, and a Hyatt hotel. What Young Group needed was a brand world—and a project marketing system—built to match that scale and earn the confidence of the Australian market. We built it from the ground up: corporate identity, visual language, digital platform, and individual project brands across the full residential and hotel portfolio—each one distinct, each one carrying the Young DNA. From Arcadia to Aurum to Frith & Howarth, every project launched with a position, a name, and a market identity sharp enough to stand on its own. A brand family designed to grow with the group—and to signal, clearly, that this wasn’t a developer passing through.

Project Brief: Corporate brand identity, project branding, marketing & digital