Bully Zero

Bully Zero was already doing important work nationally across bullying prevention, cyber safety, wellbeing, and resilience, but the brand needed to better reflect the credibility, relevance, and impact of the organisation behind it. We led a complete rebrand, creating an entirely new identity and visual language that reshaped how Bully Zero presented across every touchpoint. Central to the new system was a distinctive hand device incorporating the zero tolerance symbol, creating an instantly recognisable expression of protection, boundaries, and action. The result was a stronger, more contemporary brand identity that brought greater clarity, consistency, and authority to all communications, while better aligning the brand with its mission to help create a world free from bullying.  This resulted in now reaching tens of thousands of Australians across schools and community organisations.

Project Brief: Rebrand, brand identity & visual language