EVIE

Ten sales on launch night—before a single wall was poured. Port Melbourne already had the address: last developable site on Bay Street, 100 metres to the bay, Rothelowman architecture carrying a raw-to-refined tension built into every surface. We decoded that tension and built a complete brand world around it. The name—EVIE—feminine, unhurried, literary. The concept—”poetry by design”—made literal: a concrete poetry typographic system where poet names were embedded directly into the building’s walls, collapsing the gap between brand language and built material. Identity, 3D visualisation, and full visual language—every touchpoint carried the same conceptual thread from brochure to facade. The market answered on the night.

Project Scope:  Project Brand Identity, Brand Image, Brand Story, Messaging, cEx, Communication Suite and Marketing