ANIMA ANIMUS

ANIMUS and ANIMA were conceived as a his-and-hers fragrance pairing built around contrast, chemistry, and connection. The concept extended beyond two separate scents: when the masculine and feminine fragrances collided, they created a third expression—UNITY, a unisex perfume. We built the brand world around that idea, anchored by the tagline Bound by Attarction. Central to the identity was a distinctive visual language drawn from the male and female sex symbols, reinterpreted as subtle innuendo to express desire, polarity, and attraction. The result was a bold and cohesive fragrance concept with a clear narrative, memorable identity, and a visual system designed to carry the brand across every touchpoint.

Project Brief: Brand concept, naming, brand identity & visual language