BOOZOOM

BOOZOOM was built from the ground up as a bold new liquor retail and delivery brand, created to stand apart in a crowded category. We created the name, the tagline, Alcohol & More, and the complete brand world around it. That included the brand identity, brand image, retail store design language, signage systems, uniforms, vehicles, customer app, app icon, and driver app icon. The result was a fully realised brand platform designed to work seamlessly across physical retail, digital ordering, and delivery, giving BOOZOOM a distinctive, contemporary, and commercially relevant presence from day one.

Project Scope: Naming, tagline, brand identity, brand image, retail rollout, signage, uniforms, vehicles, app design direction & icon system