Caddie

A brand identity developed for Caddie, an online CPD platform built for financial planners, stockbrokers and industry professionals. The brief called for a brand that made an inherently dry subject feel accessible and genuinely enjoyable. The identity leans into warmth and movement — a vivid green palette and a cast of custom illustrated characters bring the brand to life across digital, outdoor advertising and collateral, giving Caddie a personality that sets it well apart from anything else in the compliance and training space.