Green Edge

Richmond already had the address—1 Railway Place, steps from the CBD, one of Melbourne’s most established inner suburbs. What the site needed was a brand identity sharp enough to carry a genuinely extraordinary product story into market. Green Edge wasn’t just another apartment development—it was the highest energy-rated multi-residential mixed-use building Melbourne had seen, achieving a 4-Star Green Star Design Rating and a 9-Star average energy efficiency rating across all 42 apartments. We decoded the project’s defining tension—rigorous sustainability delivered without the worthy aesthetic that typically comes with it—and built a brand identity and full marketing suite around it. The result: a market position that made Green Edge‘s environmental credentials a desirable lifestyle statement, not a compromise. Sustainability as sophistication. The building went on to win the Sustainable Building Awards 2017—Multiple Dwelling category.

Project Brief: Brand identity & full project marketing suit

“The professionalism and expertise demonstrated by the team were unparalleled, and we couldn’t be more pleased with the results. We’ve been able to achieve new levels of innovation and success in our industry.”