PRIMA AUTOMOTIVE

Prima Automotive was conceived as a new kind of dealership model, designed to combine prestige, presence, and convenience. The core concept was to create premium flagship destinations capable of showcasing one or two prestige marques—such as Ferrari, Porsche, Audi, Maserati, or Lamborghini—supported by a network of satellite dealerships in more remote locations to improve access and customer convenience. The opportunity was to shape a project identity and market position that could express both exclusivity and scalability. We developed the branding and marketing framework to define Prima Automotive as more than a dealership precinct; it was positioned as a premium automotive platform built around visibility, accessibility, and brand experience. The result was a sharper, more strategic project identity designed to support growth, attract attention, and create a more compelling automotive retail proposition.

Project: Project branding, positioning & marketing