StandishCo.

A brand identity developed for StandishCo, a hands-on business advisory and coaching practice helping owners grow with clarity and confidence. The previous brand had fallen out of step with the quality and sophistication of the firm’s offer, and a rebrand was needed to properly reflect who they had become. The new identity is sharp and assured—a clean wordmark punctuated by a beam motif that speaks to the direction and clarity StandishCo brings to every client engagement. Deep charcoal and fresh green complete a brand that feels as credible and considered as the advice behind it.