Wolf Kanat

A brand identity developed for Wolf Kanat, a Melbourne-born menswear label dedicated to the craft of tailoring. The brand’s tagline ‘Born 1926’ carries a clear sense of heritage, and the identity was built to honour that — combining a richly detailed crest-like mark with considered collateral that feels as well-constructed as the garments themselves. Dark, tactile materials, copper foiling and editorial photography give the brand a character that sits between old-world tailoring tradition and a modern Australian sensibility, spanning lookbooks, tags, business cards and packaging.